How do I know which funding source is correct for me?

The first step to answering this question is putting your self in the investor’s shoes. Ask your self questions such as; How large is my market? What is the time horizon for my business to be profitable? What kind of return can be expected on a given investment? By answering these questions you have begun to understand how much money you will need, and which funding source is best suited to your business’ needs.

Where can I find the funding I need?

That is a great question, and until recently would be much more difficult to answer. Luckily The Invstor.com Network has been created to solve this exact type of problem. Invstor.com is a network of entrepreneurs, business owners, Venture capitalists, and angel investors that are all looking for each other. If you have a business you want to start and need a capital source you can get on The Invstor.com Network and talk directly with a Venture Capitalist. The options are endless and you can pick and choose who suits you best.

You must keep in mind the questions above while looking for a capital source. You don’t want to be wasting your time or theirs. Also remember that there are many options out there so don’t limit your self, and do some research. Keep in mind what you are offering and find the investor that is right for you, don’t just jump at the first opportunity only to find out that they are looking for something very different.

As you see there are many variables when finding the correct source, but at least now you know where to start. We would recommend going through the profiles of The Invstor.com Network in detail and getting a sense for who has a track record of success when providing the type of capital you need. It's as important that you find a capital provider that makes sense for your business as it is getting an investor to say "yes" to your proposal!

Choosing the right partner

You could easily begin "carpet bombing" all of the sources for capital on the Network, but that would result in turning lots of investors off. When was the last time you felt good about getting a bulk mailing at home? Most people appreciate the courtesy of a highly targeted inquiry that demonstrates that you are genuinely interested in a long term partnership with this company.

That said, it's best to spend some time crafting a very specific, highly targeted pitch to just a few investors who you think you have the best chance of connecting with. In most cases you'll know within a few weeks whether or not there is an opportunity there, so if you need to contact more, it's best to do so in a piecemeal fashion.