In the previous section we explained how to find venture capital firms to send your elevator pitch to. Now we’ll explain what you’ll need when they ask you to present.
Over the years the reliance on venture capital firms to review the traditional executive summary has changed. The traditional executive summary was a 2 – 3 page document that covered the highlights of the 50-page business plan. In the days of PowerPoint and Web profiles, more of this information has moved to short form “just show me, don’t make me read 3 pages” type formats.
Still, it doesn’t hurt to have a well-written 2 – 3 page synopsis of your business handy in case someone asks for it. Not every venture capital firm has embraced the newer techniques and ultimately it’s just a narrative version of your pitch deck and pitch profile anyhow.
Most of your introductions to venture capital firms are going to come through email, which means most of the information you’ll want to share is either going to be an attachment or a link. Since attachments can easily get eaten up in spam filters, your best bet is to include a link to your public pitch profile. You can create a pitch profile on Invstor.com or Bizplan which will detail who you are, what your company does, and how to contact you.
The pitch profile doesn’t have to include any public information you don’t want it to, but it should certainly exist in case the venture capital firm wants to view your information immediately.