In order to understand why your pitch will resonate with investors, you need to understand a little bit about the person you're contacting.
Understanding the Investor
Let's assume you're an investor. You've hung your shingle out to the world that reads "I write checks to people with great ideas." That's a sign for every person who has ever sought capital to come seek you out and pitch you.
Soon you're getting an endless stream of ideas pitched to you - most of them horrible - that you have to wade through every day. How are you going to respond appropriately?
First, you're going to gravitate toward the deals where you have a good understanding of the business the entrepreneur is in. You're also going to listen more closely to deals sent to you by trusted contacts since they will have done some of the vetting for you.
..investors are people just like you who are looking for good, honest relationships with people they believe in.
Last, you're going to look for good, honest pitches. You're not going to respond well to cheap sales tactics or "can't miss" deals.
Basically, you're going to respond to stuff just like anyone else would.
With that in mind, consider the fact that investors are people just like you who are looking for good, honest relationships with people they believe in. Your introduction to these investors should mimic how you would like to be introduced to anyone else. It's really that simple.
Look for Personal Introductions
The best introduction you can make to an investor is through a contact they already know. This actually solves a lot of problems that investor often deals with, including which deal to look at more closely.
A solid personal introduction will allow the investor to spend less time trying to find out if you're a serious candidate and more time thinking critically about the value of your opportunity. That's because personal introductions suggest that someone is willing to go to bat for you, which they wouldn't do if they didn't think you were a quality person.