Business to Business Definition
business-to-business – adj : also referred to by the
shorthand B2B; describes marketing and selling a company’s products or services
to other businesses (as opposed to individual consumers). For example, Cisco
Systems is primarily a B2B company in that it sells most of its Internet
routers and other networking equipment to other businesses rather than to
consumers. ------------------------------------------------------------
Adapted from "The CompanyCrafters Entrepreneur's Dictionary"
Copyright © 2004-2006 CompanyCrafters LLC
