Chasm – n: a term coined by Geoffrey A. Moore in his seminal work on marketing for technology startups, “Crossing the Chasm”; refers to the dramatic differences between the characteristics of and the ways a business markets to: a) on the one hand, the initial customers for a technology-based product or service, called innovators and early adopters; versus b) on the other hand, the bulk of the business’s potential customers, referred to as pragmatists, or the early majority and late majority.

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Adapted from "The CompanyCrafters Entrepreneur's Dictionary"
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