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Company Backgrounder Definition

Company backgrounder – n : a standard, one- or two-paragraph description of a company used to describe your business to your various target audiences – customers, prospects, industry analysts, investors, journalists and/or the general public – on your website, in press releases, and/or in brochures and pamphlets about your company or your company’s products.

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Adapted from "The CompanyCrafters Entrepreneur's Dictionary"
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