Competitive differentiation – n : the ways a business differentiates itself from its competition.

Competitive differentiation can take many forms, though the focus of competitive differentiation is to set your company apart from the competition, or potential competition if you are a startup company. As a startup company, it’s important to determine what makes your offerings different, faster, cheaper, and/or better than your competition. (See also: competitive positioning)

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Adapted from "The CompanyCrafters Entrepreneur's Dictionary"
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