distribution channel – n : the mechanism or method by which a business brings its products to market, or distributes its products to its target customers and generates sales. A given business may have multiple distribution channels.

Examples: For a consumer product, for instance, alternative distribution channels might include traditional retail stores, telesales, direct mail, infomercials, or web-based sales. For a business-to-business product, alternative distribution channels might include direct sales (company employed sales reps calling on end-user business customers), telesales (the same, but by telephone), or selling through distributors or manufacturers’ representatives.

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Adapted from "The CompanyCrafters Entrepreneur's Dictionary"
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