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Early Adopter Definition

Early adopter – n : a term coined by Geoffrey A. Moore in his seminal work on marketing for technology startups, Crossing the Chasm; individuals or organizations that enthusiastically embrace (try and buy) new technologies or tech-based products before the vast majority of potential buyers consider it. In Moore’s version of the technology adoption lifecycle, after innovators, early adopters buy into new technology products very early in the product or technology’s lifecycle. In contrast to Moore’s innovators, early adopters are not technologists, but people who understand and appreciate the benefits of the new technology and apply those benefits to what they do. In your world, the early adopters always have the new gadgets before they hit the mainstream.

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Adapted from "The CompanyCrafters Entrepreneur's Dictionary"
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