Reach all 20,000+ investors by posting a funding request.
Post a RequestEarly Majority Definition
Early majority – n : a term coined by Geoffrey A.
Moore in his seminal work on marketing for technology startups, Crossing the
Chasm. When analyzing the market for a given product, the early majority is comprised
of pragmatists, customers who to buy a new product only once it’s proven,
established and well-supported. Early majority customers typically follow after
more risk-seeking and less-demanding customers known as innovators and early
adopters. The early majority typically understands technology, but – unlike
early adopters, who often buy based on a fascination with the technology and
newness of the product – makes purchase decisions based on the practicality,
economic benefit and reliability of the technology.
performance,
reliability and excellent service or support.
------------------------------------------------------------
Adapted from "The CompanyCrafters Entrepreneur's Dictionary"
Copyright © 2004-2006 CompanyCrafters LLC