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Early Majority Definition

Early majority – n : a term coined by Geoffrey A. Moore in his seminal work on marketing for technology startups, Crossing the Chasm. When analyzing the market for a given product, the early majority is comprised of pragmatists, customers who to buy a new product only once it’s proven, established and well-supported. Early majority customers typically follow after more risk-seeking and less-demanding customers known as innovators and early adopters. The early majority typically understands technology, but – unlike early adopters, who often buy based on a fascination with the technology and newness of the product – makes purchase decisions based on the practicality, economic benefit and reliability of the technology. Moore’s chasm is the gap between the early adopters and the early majority customers, who are far more numerous, but, unlike early adopters, expect evidence of widespread adoption, proven
performance, reliability and excellent service or support.

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Adapted from "The CompanyCrafters Entrepreneur's Dictionary"
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