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Elevator Pitch Definition

Elevator pitch – n : Imagine you walk onto an elevator and encounter the one person you want to invest in your company. You have just a minute or two to sell your business to him or her – a brief moment to explain why your company is going to make a difference. Smart entrepreneurs develop their concise company summary ahead of time, and actually rehearse it.

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Adapted from "The CompanyCrafters Entrepreneur's Dictionary"
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