Reach all 20,000+ investors by posting a funding request.

Post a Request
 

Executive Summary Definition

Executive summary – n : a two- to five-page write-up describing a company for the purposes of whetting the appetite of potential investors, key recruits and/or strategic partners. An executive summary is a highly-distilled version of the business plan or investor presentation that tells your company’s story in very few words (and pictures or diagrams). A strong executive summary should briefly address the following topics (similar to the topical coverage for your investor presentation):


a) the business your company is in (e.g., “… a web-based enterprise software for independentretailers…”, or “…a biotech company focused on drug discovery for treating esophageal cancer…”);

b) the stage of company development (e.g., “…incorporated in Delaware in [date], targeting
having demonstrable product prototype by [date]…”);

c) the target market/customers;

d) the customers’ unmet need, and how they are addressing that need today;

e) your company’s proposed solution to that unmet need (product and/or service);

f) competition and your competitive differentiation (how your solution is demonstrably better, faster, cheaper, cooler, or otherwise more desirable to your target customers);

g) established strategic alliances;

h) management team;

i) financial summary (results to-date and forecast out at least 3 years);

j) capitalization (invested capital to-date) and amount of capital the company is current hoping to raise.

------------------------------------------------------------
Adapted from "The CompanyCrafters Entrepreneur's Dictionary"
Copyright © 2004-2006 CompanyCrafters LLC