Reach all 20,000+ investors by posting a funding request.

Post a Request
 

FUD Factor Definition

FUD factor – n: acronym for fear, uncertainty and doubt. The FUD factor is a commonly-used sales tactic by which one vendor raises concerns in the mind of a prospective customer regarding certain qualities or capabilities of the vendor’s competitors.

------------------------------------------------------------
Adapted from "The CompanyCrafters Entrepreneur's Dictionary"
Copyright © 2004-2006 CompanyCrafters LLC