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Post a RequestIndustry Marketing Definition
Industry marketing – n : in a business-to-business company,
the sub-set of the marketing discipline that entails tailoring, positioning and
promoting a company’s products and/or services to a specific industry. Example: An enterprise software vendor may
have distinct individuals or teams assigned to financial industry marketing vs.
manufacturing industry marketing vs. retail industry marketing.
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Adapted from "The CompanyCrafters Entrepreneur's Dictionary"
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