Innovators – n : a term coined by Geoffrey A. Moore in his seminal work on marketing for technology startups, “Crossing the Chasm”; the first customers of a newly commercialized technology in the technology adoption life cycle. Innovators proactively seek out and purchase new technology products.  They tend to be technologists themselves who are fascinated with new innovations and the functions or properties of new devices, regardless of the new product’s unproven benefits and lack of track record.

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Adapted from "The CompanyCrafters Entrepreneur's Dictionary"
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