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Post a RequestLaggard Definition
Laggard – n : a term coined by Geoffrey A.
Moore in his seminal work on marketing for technology startups, “Crossing the
Chasm” – 1991, HarperCollins; the last group of potential customers to adopt a new
technology or innovation in the technology adoption life cycle (if they adopt
it at all). Example: Elderly people, particularly elderly women, will probably
prove to be the laggards in the markets for PDAs (personal digital assistants)
and MP3 digital music players.
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Adapted from "The CompanyCrafters Entrepreneur's Dictionary"
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