Mainstream market – n : the vast majority of customers for a technology product, comprised of what Geoffrey A. Moore in Crossing the Chasm refers to as pragmatists, or the early majority and late majority.  Pragmatist customers in a product’s mainstream market prefer proven, established, well-supported products and expect technology products to solve problems or make their jobs easier; unlike Moore’s innovators and early adopters, customers in the mainstream market do not find the latest technology appealing for its own sake, and prefer proven standards.

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Adapted from "The CompanyCrafters Entrepreneur's Dictionary"
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