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Market Definition

market
– v : to promote to prospective customers with the intent of interesting them in purchasing a
product or service
– n : an active set of end-user customers who purchase, or have the potential to purchase, a
certain type of product or service based on common interests or needs

Examples: the market for cell phones, the market for electronic medical record software, or the market for DVDs of syndicated television reruns

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Adapted from "The CompanyCrafters Entrepreneur's Dictionary"
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