Marketing communications – n : the subset of the marketing field, sometimes referred to as promotion or marketing promotion, that entails formulating and communicating messages regarding a product or service to the target audience. Depending on the business, marketing communications can entail the development and distribution of marketing collateral, public relations, advertising, and/or direct marketing. The purpose of marketing communications is to build image and awareness (brand recognition) regarding a product or service among target customers, and to generate qualified sales leads.

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Adapted from "The CompanyCrafters Entrepreneur's Dictionary"
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