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Nascent Market Definition

Nascent market – n : a very new, formative market; the market development stage in which vendors sell their products or services to innovator and early adopter customers. In typical nascent markets, rapid innovation occurs, many new competitors (including startups) enter, and competition tends to revolve around innovation and product features rather than around brand, service or price.

Adapted from "The CompanyCrafters Entrepreneur's Dictionary"
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