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Pragmatist Definition

pragmatist – n : one who makes practical decisions; in the parlance of Geoffrey A. Moore’s Crossing the Chasm, the early majority and late majority customers for a given category of products or services (i.e., those mainstream customers who represent the vast majority of all potential buyers) are pragmatists; they make purchase decisions based on their perception of the product’s practical utility and benefit, references and testimonials from fellow pragmatists, and their perceptions of emerging industry standards.

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Adapted from "The CompanyCrafters Entrepreneur's Dictionary"
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