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Pragmatist Definition

pragmatist – n : one who makes practical decisions; in the parlance of Geoffrey A. Moore’s Crossing the Chasm, the early majority and late majority customers for a given category of products or services (i.e., those mainstream customers who represent the vast majority of all potential buyers) are pragmatists; they make purchase decisions based on their perception of the product’s practical utility and benefit, references and testimonials from fellow pragmatists, and their perceptions of emerging industry standards.

Adapted from "The CompanyCrafters Entrepreneur's Dictionary"
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