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Post a RequestPragmatist Definition
pragmatist – n : one who makes practical
decisions; in the parlance of Geoffrey A. Moore’s Crossing the Chasm, the early
majority and late majority customers for a given category of products or
services (i.e., those mainstream customers who represent the vast majority of
all potential buyers) are pragmatists; they make purchase decisions based on
their perception of the product’s practical utility and benefit, references and
testimonials from fellow pragmatists, and their perceptions of emerging
industry standards.
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Adapted from "The CompanyCrafters Entrepreneur's Dictionary"
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