product launch – n : the orchestrated introduction of a new product (or version of a product) to the market; the events surrounding making the product available for purchase for the first time. Depending on your company’s distribution channel, a comprehensive product launch could entail a number of elements and activities, possibly including: advertising campaign, direct marketing campaign, public relations campaign, brochures and sales literature, point-of-sales displays, product demonstrations, sales training, call-center training (both pre-sales and post-sales support), inventory stocking in the distribution channel, etc.

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Adapted from "The CompanyCrafters Entrepreneur's Dictionary"
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