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Post a RequestProduct Management Definition
product management – n : the cross-disciplinary business
function that entails taking responsibility for a product from initial
conception through development to ultimate product launch and lifecycle management.
In its broadest interpretation, product management encompasses oversight of the
following aspects of a product: a) identifying target markets and customers and
their unmet needs; b) translating those unmet needs into market requirements
and associated product specifications to guide the business’s
engineering/product development function; c) overseeing product development and
testing; d) working with marketing and sales to successfully launch the product
or service once it is complete; and, e) tracking the product’s success in the
market, understanding changing customer needs and perceptions, and recommending
ongoing product enhancements, new models, product line extensions, etc. In some
businesses, product management is a stand-alone business function, whereas in
other companies, it is organizationally a part of either the marketing or
product development (engineering)
function.
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Adapted from "The CompanyCrafters Entrepreneur's Dictionary"
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