product marketing – n : the element of the marketing function within a business that entails identifying and analyzing target markets, researching and defining customer requirements, and developing product specifications for the engineering or product development function of the business. Product marketing is a hybrid activity that straddles the marketing and product management functions of a business, and as such, it can be found organizationally in either group within a company.

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Adapted from "The CompanyCrafters Entrepreneur's Dictionary"
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