prospect
– n : prospective customer; an individual or entity who has expressed potential interest in purchasing a given product or service, and has been screened or qualified by the sales team to verify that they are serious in a near-term purchase (i.e., they have the necessary budget set aside, they have a current need or interest, and they are not predisposed to a competitive solution)
– v : to seek out, contact and qualify prospective customers for a given product or service

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Adapted from "The CompanyCrafters Entrepreneur's Dictionary"
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