shape stage – n : The first stage of the Venture Value Chain. In the Shape stage, an individual or small group of individuals develops, and progressively shapes the original business concept. This stage in the Venture Value Chain involves idea generation, initial business model exploration, a reality check of the validity of the business idea, business planning, and business plan validation. Entrepreneurs should fully work through the Shape stage prior to the Launch of a new business.

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Adapted from "The CompanyCrafters Entrepreneur's Dictionary"
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