tagline – n : marketing/branding term; a few words – a phrase or sentence – associated with your brand name (either company or product/service name) and logo that connotes the nature or character of your business. A tagline should be brief, evocative and should imply what you do and/or what you stand for.

Example: Dell Computer’s tagline is “Easy as Dell.” Verizon’s tagline is “We Never Stop Working for You.” The tagline for Newman’s Own is, “Shameless Exploitation in Pursuit of the Common Good.” CompanyCrafters’ tagline is, “You inc, therefore you are.” [All taglines are the trademarks or service marks of their respective owners.]

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Adapted from "The CompanyCrafters Entrepreneur's Dictionary"
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