Reach all 20,000+ investors by posting a funding request.
Post a RequestViral Marketing Definition
viral marketing – n : a term used to describe
marketing campaigns in which customers proactively attract other customers to a
product or service in a geometrically expanding network of customers (e.g., I
recruit five people, then each of those in turn recruit five people themselves,
etc.).
Example:
Online digital photography services tend to benefit from viral marketing. For
example, Jolie attends a class reunion, then posts her photos on an online
service and e-mails the website link to a few dozen classmates. Each of the
classmates can go online to view the photos for free, but they are first
required to register with the photo service. If any of them want to order
prints, they pay for that service. And, once these several dozen people are
acquainted with the service, some will probably choose to post pictures
themselves. For example, classmate Bob may subsequently choose to post photos
of his newborn child and e-mail 25 people in his extended family to encourage
them to view the pictures online. In this way, the online photo service benefits
from viral marketing – in a sense, “free advertising” – as their customers
promote the service through word-of-mouth to an ever-expanding network.
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Adapted from "The CompanyCrafters Entrepreneur's Dictionary"
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