David Parsons
New York, NY (USA)
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VideoLantern
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Startup
Location:
New York
Industry:
Internet
Year Founded:
2007
Number Employees:
1-10 people
Description:
VideoLantern is the leader in online monetization for small to medium-sized businesses that distribute professional online video content. We create "aggregated narrowcasting" by combining traffic from target specific verticals which we then repackage into defragmented, scaled and highly valued content bundles. We resell this repackaged traffic to advertisers, technology vendors and other key players in the online video ecosystem who are interested in serving these websites but not on an individual site-by-site basis. We provide customers profit by maximizing their reach through outsourcing their fragmented inventory and non-core online processes. We produce margin through our premium bundling and ever-increasing cost efficiencies of scale. Examples of our vertical online markets include Hispanic, Asian/S. Asian, Kids and Youth (men and women).