Dean Morrison
Palermo (ITA)
Role(s):
Amaroo Wines
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Startup
Location:
Palermo
Industry:
Food Service/Restaurant
Description:
Amaroo Wines employs unique packaging and fashionable branding in order to target a younger, more brand-conscious market. This consumer group have not been well marketed to by wine companies in the past, although they are the main target of spirits and beer companies.
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