Debbie Forth
Irving, TX (USA)
Role(s):
Texas Drive Magazine, Ltd
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Startup
Location:
Irving
Industry:
Marketing/PR
Year Founded:
2006
Number Employees:
INVALID
Description:
Drive Publications, L.L.C. Texas Drive Magazine, Ltd. Dba Texas Motoring was launched in March 2006. The company provides both a weekly printed magazine as well as a website portal geared toward consumers in the market for new and pre-owned automobiles. The free publication is supported primarily from advertising sales of automotive dealerships as well secondarily from automotive marketplace sales. (The automotive marketplace is a section devoted to automotive service companies, such as dealer services, alarms, window tinting, etc.) Through the success of building the Dallas/Ft Worth market, a second territory is in motion as a strategy to achieve higher profit margins. Plans for a quick expansion into the Houston market, which has triple the dealers as the already-built Dallas market.