Justin Moreau
Pacifica , CA (USA)
Role(s):
Founder/Owner/Principal
Fireplant Guitars
Find More Startups
Startup
Location:
Pacifica
Industry:
Wholesale
Year Founded:
2009
Number Employees:
1-10 people
Business Stage:
Growth (not profitable)
Entity Type:
Not Incorporated
Description:
I started Fireplant Guitars to give real, gigging guitarists great guitars for under $1,000. I own the official Trademark on our flagship guitar's design (Fireplant Guitars FP-1) as well as the name "Fireplant Guitars". Our guitars are the perfect combination of badass design with durable playability... a perfect combination of beauty and beast. Our main competitors will be Dean, Schecter and BC Rich. Our primary demographic is 18-35 year old, serious guitarists who prefer hard rock and metal. Our price point will be as low as $299, but not over $1,000. Our main expenses will be purchasing mass inventory (50-100 guitars at a time) and storage for said guitars. Added costs will inclulde a 10% allowance for "factory blems" as well as website/ebay expenses to sell our guitars. Marketing campaigns will include Facebook ads, Google AdWords, MySpace ads, trade publications (Premier Guitar, Guitar Player Magazine, etc.) and trade shows (i.e.: NAMM).