Lynn Davis
Atlanta, GA (USA)
Role(s):
Founder/Owner/Principal
On Tap Publishing, LLC d.b.a The Beer Connoisseur® Magazine
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Startup
Location:
Atlanta
Industry:
Media
Year Founded:
2006
Number Employees:
50-100 people
Business Stage:
Growth (not profitable)
Entity Type:
Limited Liability Company
Description:
The Beer Connoisseur® Magazine & Online is the leading authority of the rising craft beer movement & phenomenon, with a goal of delivering the message to those who have yet to embrace this rich lifestyle.
The reader will find premium magazine articles and unique online content on craft beers and those who brew them. You may also expect in-depth beer reviews, the best in dining, cooking with recipes, international travel articles, brewery tours, industry personalities, up-close beer-style studies, culture and more.
The Beer Connoisseur® Magazine is published quarterly and recently completed its' 6th edition. A 1 year subscription retails for $21.00. It is distributed in bookstores such as Barnes & Noble, Borders, Books-A-Million, B. Dalton in the 50 U.S. states and a single issue retails for $5.95. The company currently has 4,000 subscribers representing 16 countries.
The company also maintains a website with unique online content and e-commerce. Other revenue generating activities include corporate sponsorship sales, print and online advertising sale, ticketed events & merchandising.
The Beer Connoisseur has also developed one of the largest social media followings for beer on Twitter with over 37,500 followers plus close to 6,000 Facebook followers. The website attracts between 6,000 and 30,000 unique visitors per month.
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