Michael LiRocchi
Santa Rosa, CA (USA)
Role(s):
Itfitz, Inc.
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Startup
Location:
Santa Rosa
Industry:
Apparel
Year Founded:
2002
Number Employees:
INVALID
Description:
Itfitz, Inc. is a woman-owned, California C Corporation (established in 2002) that designs, develops and manufactures life style products proprietary to Itfitz.
Itfitz flagship technology is its patented LS3™ System - a soft, sturdy and light-weight lumbar support for use in backpacks that conforms to the wearer’s lower back, and acts a shelf to carry and distribute the weight of the load to the hips and torso. Through incorporation of the LS3™ System, stress and strain are removed from the back while maintaining the center of gravity. The presence of the load is felt, but not the weight. Itfitz has obtained three (3) U.S. Patents around the LS3™ System.
Itfitz currently offers two products incorporating the LS3™ System, for sale via its own website: The Ultimate Pack® and Tra