Roger Bass
San Francisco, CA (USA)
Role(s):
Traxian
Find More Startups
Startup
Location:
San Francisco
Industry:
Software
Year Founded:
2002
Number Employees:
INVALID
Description:
Traxian is software infrastructure for delivering transactional services to small and mid-size businesses. Historical B2B e-commerce models work for large enterprises, but cost and complexity mean they don’t scale down to meet the needs of the 95% of businesses who are small, and remain largely unconnected. Traxian is the first B2B solution focused on small businesses, initially targeting the $150bn US convenience store industry. Drowning in high volumes of paper, with low margins and facing new competition from Wal-Mart etc, these retailers must leverage existing investments to achieve necessary operating efficiencies. Electronic connections to suppliers like Coke and Anheuser-Busch are seen as key to this – and incumbent vendors have failed to deliver. Traxian’s solution – using the se