Devin Berger

Beverly, MA (USA)
C-Level Executive (CEO, CFO, etc.)

StylePath

Location: Boston
Industry: Internet
Year Founded: 2006
Number Employees: 1-10 people
Description: StylePath has developed (and received a patent) for intelligent, visual-based search. Text-based search works well for electronics or books but it has serious limitations for design-based items such as jewelry, home décor, furniture and accessories. For example, a Google search for “silver earrings” yields 2,370,000 results; and a search for “black lamp” yields 2,240,000 results. These large selections make it impossible to find the specific items that match a person’s individual taste. Usually, the person either gives up or picks a store they trust even though the selection is too limited (a search for “silver earrings” on (URL removed) yields only 23 results). StylePath has solved this problem because their image-based shopping engine develops a profile of each user’s personal taste and matches it against the aesthetic characteristics of products. The algorithms are also "intelligent" so that as a user picks products, the profile keeps getting better. By using StylePath, shoppers can find their “needle in a haystack”, by searching millions of products and only seeing those that match their taste. The company’s patented taste-based search was developed at the MIT Media Lab. StylePath’s business model is also exciting. The company gets a fee when a shopper clicks a product they are interested in, and a commission when they buy the product. However, since StylePath is a search engine, the company doesn’t handle customer service, fulfillment, or inventory. The “style products” market, including home furnishings, décor, apparel, and accessories was $48B online in 2007, and is growing at over 25%/year. The company’s technology has been built, patented, and deployed on a beta website that has been tested by over 100,000 visitors.
VP/SVP/Dept Head

BroadStreet Capital

Location: Salem
Range: $25k - $50k
Investor Type: Angel
Accredited: Yes
Description:
Funding Types:
  • Equity Funding (VC, Angel, PE)
Industries:
  • Technology/Web
Investment Regions:
  • United States
  • CT
  • MA
  • NH
  • NY
  • VT
VP/SVP/Dept Head

BroadStreet Capital

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Location: Beverly
Description: BroadStreet Capital helps startup companies develop business plans, presentations and summaries. We also work closely with the management team to help strategically, operationally and we assist in raising capital.
Services Provided:
  • Business Planning