olivier said
berkeley, CA (USA)
Role(s):
kitchenonfire
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Startup
Location:
berkeley
Industry:
Food Service/Restaurant
Year Founded:
2005
Number Employees:
INVALID
Description:
The culinary educational and entertainment market is a rapidly-growing segment with an expanding demographic appeal. Since the introduction of the Food Network and the renaissance in American cuisine, cooking and chefs have entered mainstream entertainment, media and culinary education. Other merchants currently in this industry include Sur La Table, Viking Home Chef, Ramekins, Copia, Salud! (Whole Foods), Tante Marie, Gourmet Gatherings and Epicurean Exchange. Most of the competitors are retail based stores with culinary programs added to boost the retailer's bottom line. Many others are dedicated to on-site team building and private cooking parties. Kitchen on Fire® is designed to occupy a niche in this large marketplace by being the first of its kind with a focus on education in the art